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Toto Wolff Preparing to Divest Shareholding Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to historic success in Formula 1

Toto Wolff is engaged in advanced talks to sell part of his shareholding in the Mercedes Formula 1 team.

The deal estimates Mercedes at £4.6bn – an unprecedented figure for an F1 team – following McLaren were valued at £3.5 billion in an adjustment to corporate structure last September.

Wolff, who owns one-third of Mercedes F1, plans to divest a shareholding approximately five percent.

Wolff, aged 53 would stay on as team principal and CEO should the deal proceed.

Shareholder Breakdown

Remaining partners in Mercedes F1 are Mercedes-Benz and industrial group Ineos Group, who each also own one-third of the enterprise.

A Mercedes spokesperson stated: "We will be making no comment on this. The management structure of Mercedes F1 stays unchanged, and each shareholder are fully committed to the ongoing success of Mercedes-Benz in F1."

Financial Growth

The deal would represent a significant increase in worth of Mercedes F1 since Ineos bought its share for £208m in 2022.

This surge demonstrates the growth in market values of F1 teams recently due to the increasing appeal of Formula 1 around the world.

This trend was evident with the success of the F1 movie starring Brad Pitt, which debuted in summer 2023 and has grossed more than $630 million (£458 million) at cinemas worldwide.

It is the actor's top-grossing movie and the highest-earning sports movie ever released.

Present Standings

The Mercedes team are runner-up in the constructors' championship, trailing McLaren Racing, with three Grands Prix remaining this season.

Mercedes' primary racer George Russell has won two of the 21 grands prix this year and is fourth in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a record eight consecutive constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one by Nico Rosberg, from 2014 to 2021.

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Neil Martin

A passionate gaming journalist and industry analyst with over a decade of experience covering esports and game development.

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